Pemateri
Yulita Alvernia Wijaya
Co-Founder / Chief Strategy Officer at Think of View (TOV)Yulita Alvernia Wijaya is the Co-Founder of Think of View, a brand and marketing strategy consultancy within the Future Creative Network ecosystem. Yulita has worked with clients across various industries, helping global companies penetrate the Indonesian market and supporting local start-ups in building their brands. 12 years of expertise in brand building and integrated marketing communication at reputable agencies and start-ups, such as Ogilvy Indonesia, Mirum Indonesia, FCN, and Grab Indonesia.
Deskripsi
Are You Solving The Wrong Problem? The Hidden Reason Why Great Ideas Didn't Work
Have you ever questioned why some great ideas don’t create the impact we expect? Before rushing to change the solution, let’s take a step back and rethink, "Are we solving the wrong problem?" In this session, we’ll explore how uncovering the real problem can change how we design solutions and define success. We’ll learn to dig beyond surface symptoms, ask sharper questions, and reframe challenges from new perspectives. This talk helps you think deeper and design ideas that not only touch people’s hearts but also drive action.
Disclaimer—As our first BAD Conference focused more on the offline experience, we didn’t put much emphasis on recording. The quality may be slightly compromised. While you may notice minor audio or visual imperfections, we chose to share these sessions to keep the insights and conversations accessible.
Recording from BaD Conference, 27 November 2025.