Pemateri
Vania Evan
Chief Commercial Officer at Rippple EffectA journalism graduate, former copywriter, now a personal branding consultant while running Rippple, a personal branding agency. This session is built from the tension between helping others show up—and learning how to do it intentionally herself.
Deskripsi
When Authenticity Becomes a Strategy Currency, What’s Real and What’s Not
Brands now tweet like your friends, and people now brand themselves like products. In the scroll economy, curation has become currency, and even “effortless authenticity” follows a formula. For creatives, this blur is both opportunity and trap: the more polished our presence, the closer we edge toward commodifying ourselves. This talk zooms out on the strategic and cultural shifts shaping how we speak, show up, and sell, and asks what’s left of the unbranded self.
Disclaimer—As our first BAD Conference focused more on the offline experience, we didn’t put much emphasis on recording. The quality may be slightly compromised. While you may notice minor audio or visual imperfections, we chose to share these sessions to keep the insights and conversations accessible.
Recording from BaD Conference, 27 November 2025.