Pemateri
Uta Verina Maukar
Art Director at Studio 1212Uta is a brand designer and creative practitioner with over eight years of experience. She works across brand strategy and identity, helping brands to build clarity and relevance. Beyond commercial projects, Uta is driven by a broader interest in the creative industry, designer’s welfare, and how design can contribute to inclusive industry in Indonesia.
Deskripsi
The SME Myth: Rethinking Design State in a Fragile System
"What if I tell you that we need to stop over-glorifying UMKM because it's affected designer’s life? Indonesia already has over 30 million UMKM; we don’t need just another one.
Imagine, what if dairy farmers united to form a single corporation to sell their milk? With government incentives, they could efficiently and sustainably produce more milk, and eventually they need a branding, advertising, social media management, and so on
At the end of the day, designers must recognize that in order to thrive, design industry rely on other industries to also thrive—and that's not the direction of our industries been going for the past decades."
Disclaimer—As our first BAD Conference focused more on the offline experience, we didn’t put much emphasis on recording. The quality may be slightly compromised. While you may notice minor audio or visual imperfections, we chose to share these sessions to keep the insights and conversations accessible.
Recording from BaD Conference, 27 November 2025.