BaD Conference 2025: All Keynote Recordings

Alif Hudanto was a journalist with over seven years of experience with plenty of investigative content that explored the intersection of food, culture, and economy across Indonesia’s diverse culinary landscape. His work spotlighted the combination of storytelling and cultural insight from grassroots to connoisseur lifestyles.  As a brand analyst, Alif leverages his deep understanding of consumer behaviour, narrative strategy, and cultural trends to help brands build authentic connections with their audiences. His background in food media sharpens his analytical lens, especially in projects related to F&B, lifestyle, and sustainability. Alif is passionate about bridging cultural relevance with data-driven brand storytelling. He worked closely with several brands, such as the Ministry of Public Works and Public Housing of Indonesia, Kammo, SEA Today, Feastin’, and more. 

Uta is a brand designer and creative practitioner with over eight years of experience. She works across brand strategy and identity, helping brands to build clarity and relevance. Beyond commercial projects, Uta is driven by a broader interest in the creative industry, designer’s welfare, and how design can contribute to inclusive industry in Indonesia.

Coming from a visual art background, I value careful thinking before quick answers. Years of making a living from being a creative strategist, paying attention to often overlooked thoughts and shaping them into ideas is an idealism to nurture since day one of working professionally, and some works were simply honest tries, occasionally becoming serious projects. But still, i choose to believe they might be useful to someone, somewhere. This work lives in that optimism.

Yulita Alvernia Wijaya is the Co-Founder of Think of View, a brand and marketing strategy consultancy within the Future Creative Network ecosystem. Yulita has worked with clients across various industries, helping global companies penetrate the Indonesian market and supporting local start-ups in building their brands. 12 years of expertise in brand building and integrated marketing communication at reputable agencies and start-ups, such as Ogilvy Indonesia, Mirum Indonesia, FCN, and Grab Indonesia.

M. R. Candiaz, a creative designer, invites you to journey through a "lost" pathway of innovation. By exploring the intricate world of Indonesian artifacts, Candiaz bridges the gap between ancient wisdom and modern design practice. This talk is the result of extensive research into the landscape of culture, history, and heritage, aimed at uncovering how our ancestors solved complex problems through design. In this recorded session, you will explore the profound design processes that once harmonized the relationship between humanity and the natural world. This isn't just a history lesson, it’s a masterclass in applying ancestral design thinking to contemporary challenges.

A journalism graduate, former copywriter, now a personal branding consultant while running Rippple, a personal branding agency. This session is built from the tension between helping others show up—and learning how to do it intentionally herself.